Advaya Capital Acquires Comscore Movies, Rebranding to Rentrak
May 27, 2026
Advaya Capital completed its acquisition of Comscore Movies, the theatrical box office measurement platform, from Comscore, Inc. Following the close, the business will return to the Rentrak name and plans to invest in expanding its data set, leveraging AI, and building analytics and new products for studios, distributors, and exhibitors.
- Buyers
- Advaya Capital, Lead Edge Capital
- Targets
- Comscore Movies
- Sellers
- Comscore, Inc.
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.