AS Beauty Acquires Cover FX
February 3, 2022
AS Beauty, a New York–based beauty company, has acquired Cover FX, the Toronto-founded cosmetics and skincare brand created by Lee Graff. The acquisition expands AS Beauty’s digital-first, direct-to-consumer portfolio (its fourth since 2019) and is expected to meaningfully grow the parent company’s size and revenue.
- Buyers
- AS Beauty
- Targets
- Cover FX
- Industry
- Consumer Products
- Location
- Ontario, Canada
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Tru Fragrance & Beauty Acquires Lake & Skye
October 29, 2025
Consumer Products
Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.
-
American Exchange Group Acquires Urban Skin Rx
January 21, 2025
Consumer Products
American Exchange Group (AXNY Group) has acquired Urban Skin Rx, a clinical skincare brand focused on treatments for diverse skin tones. The acquisition expands AXNY's beauty and personal care portfolio and aims to grow Urban Skin Rx's direct-to-consumer business, product range, and global retail presence.
-
American Exchange Group Acquires Indie Lee
July 24, 2024
Consumer Products
American Exchange Group (AXNY Group) has acquired clean beauty skincare brand Indie Lee. The deal expands AXNY Group's portfolio in beauty and personal care, enabling Indie Lee to leverage AXNY's retailer distribution network and pursue product line expansion and licensing opportunities.
-
AS Beauty Acquires Mally Beauty
March 9, 2021
Consumer Products
AS Beauty, a New York–based beauty operator, has acquired Mally Beauty, the cosmetics brand founded by celebrity makeup artist Mally Roncal. The acquisition will expand AS Beauty’s portfolio and aims to grow Mally Beauty’s distribution and e-commerce presence across retail and televised shopping channels.
-
Snap-on Acquires Dealer-FX from HGGC
March 8, 2021
Software
Snap-on Incorporated has acquired Dealer-FX, a Toronto-area provider of SaaS customer experience and service automation software for automotive dealers and OEMs, from private equity firm HGGC. The deal brings Dealer-FX's One Platform and dealer-focused product suite into Snap-on's Total Shop Solutions portfolio to expand its software and service capabilities for dealerships and OEM customers.
-
HatchBeauty Brands Acquires Duncan Cosmetics from Duncan Enterprises
November 3, 2020
Consumer Products
HatchBeauty Brands, a Los Angeles-based beauty and wellness incubator, has acquired the Duncan Cosmetics brand portfolio (Lique, Tattoo Junkie, Remi Rose and BE Beauty Essentials) from Duncan Enterprises. The deal transfers mass‑market beauty brands that currently retail at Target, Kohl's, Urban Outfitters and Dollar Tree to HatchBeauty, expanding its owned‑brand portfolio and retail distribution reach.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.