AS Beauty Acquires Mally Beauty

March 9, 2021

AS Beauty, a New York–based beauty operator, has acquired Mally Beauty, the cosmetics brand founded by celebrity makeup artist Mally Roncal. The acquisition will expand AS Beauty’s portfolio and aims to grow Mally Beauty’s distribution and e-commerce presence across retail and televised shopping channels.

Buyers
AS Beauty
Targets
Mally Beauty
Sellers
Beauty Visions
Location
New York, United States
Transaction Type
Buyout

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