Better Choice Company Acquires Halo (Purely for Pets) and Closes $28M Financing
December 20, 2019
Better Choice Company, Inc. (BTTR) has completed its acquisition of Halo, Purely for Pets, adding the 30-year premium holistic pet food brand to its animal health and wellness portfolio. The Company also closed $28 million of senior secured financing as part of the transaction; total consideration for Halo was approximately $46.9 million (cash, junior notes and equity), and Halo’s CEO Werner von Pein and CSO Rob Sauermann will remain to run the business.
- Buyers
- Better Choice Company, Inc.
- Targets
- Halo, Purely for Pets
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Buyout
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