BlueConic Acquires Blueshift
June 20, 2026
BlueConic announced it has acquired Blueshift, an AI-powered cross-channel marketing platform, to combine real-time first-party customer data with AI decisioning. The combined platform is designed to capture customer behavior, determine the next best action in real time, and execute across owned channels in a single system.
- Buyers
- BlueConic
- Targets
- Blueshift
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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