Keywords Studios Acquires Helpshift

BlueConic Acquires Blueshift

June 20, 2026

Cloud & SaaS

BlueConic announced it has acquired Blueshift, an AI-powered cross-channel marketing platform, to combine real-time first-party customer data with AI decisioning. The combined platform is designed to capture customer behavior, determine the next best action in real time, and execute across owned channels in a single system.

Hightouch Acquires HeadsUp

November 16, 2023

AI & Machine Learning

Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.

Zendesk Acquires Tymeshift

June 22, 2023

Cloud & SaaS

Zendesk has completed the acquisition of Tymeshift, a workforce management solution built on the Zendesk platform, adding native multi-channel WFM, predictive AI forecasting and automatic scheduling to its CX product set. The AI-powered Tymeshift product—already used by more than 350 Zendesk customers—will be integrated into Zendesk to provide real-time scheduling, forecasting and visibility for contact center and multi-channel support teams.

Keywords Studios Acquires Hardsuit

May 11, 2023

Media & Entertainment

Keywords Studios has acquired Hardsuit, a Seattle-based game development studio with over 70 employees. The acquisition strengthens Keywords' Create service line, adds AAA development and Unreal Engine expertise, and expands its U.S. presence in Seattle while Hardsuit's founders will continue to lead the studio post-transaction.

iQmetrix Acquires Shiftlab

August 12, 2021

Cloud & SaaS

iQmetrix has acquired Shiftlab, an AI-driven workforce management SaaS provider, to integrate employee scheduling and optimization into its telecom retail management platform. The acquisition is intended to expand iQmetrix's product capabilities, streamline scheduling for multi-store retail operators, and drive revenue growth for both companies.

Hootsuite Acquires Conversational AI Platform Heyday for CA$60M

August 3, 2021

AI & Machine Learning

Hootsuite acquired Montreal-based conversational AI platform Heyday for approximately CA$60 million to add enterprise-grade customer messaging and AI automation to its social commerce and customer care offerings. The acquisition integrates Heyday's conversational AI and e-commerce integrations into Hootsuite's social media management platform to enable brands to deliver personalized 1:1 messaging experiences at scale.