Hootsuite Acquires Conversational AI Platform Heyday for CA$60M
August 3, 2021
Hootsuite acquired Montreal-based conversational AI platform Heyday for approximately CA$60 million to add enterprise-grade customer messaging and AI automation to its social commerce and customer care offerings. The acquisition integrates Heyday's conversational AI and e-commerce integrations into Hootsuite's social media management platform to enable brands to deliver personalized 1:1 messaging experiences at scale.
- Buyers
- Hootsuite
- Targets
- Heyday
- Industry
- AI & Machine Learning
- Location
- Quebec, Canada
- Transaction Type
- Buyout
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