BRANDED Acquires Heyday to Form Essor
September 5, 2024
BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.
- Buyers
- BRANDED
- Targets
- Heyday
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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