Census Acquires Fulcrum to Add AI-Driven Customer Segmentation
July 17, 2024
Census, the San Francisco-based data activation and reverse ETL platform, has acquired Fulcrum, an AI-led growth platform that provides advanced customer segmentation and personalization capabilities. The acquisition will integrate Fulcrum’s AI segmentation and modeling into Census’s reverse ETL and data activation stack to accelerate AI-first personalization and data collaboration between data and business teams.
- Buyers
- Census
- Targets
- Fulcrum
- Industry
- AI & Machine Learning
- Location
- California, United States
- Transaction Type
- Buyout
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