Channel Key Acquires True Hero
January 12, 2024
Channel Key LLC announced the acquisition of True Hero, a full-service Amazon agency headquartered in Frisco, Colorado; the purchase agreement was finalized on January 12, 2024. True Hero founder Wendi Held will remain with the business to help oversee the agency's team, and Channel Key will begin onboarding True Hero's employees and clients immediately. The deal expands Channel Key's Amazon marketplace capabilities and client offerings across retail and DSP channels.
- Buyers
- Channel Key LLC
- Targets
- True Hero
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Channel Key Acquires Amazon Agency Client Assets from Kaspien
June 6, 2023
E-Commerce
Channel Key, LLC has acquired the Amazon agency-related client assets of Kaspien, Inc., with the purchase agreement finalized on June 6, 2023. Channel Key will begin onboarding the acquired clients immediately while Kaspien focuses on its core retail business; the deal expands Channel Key’s Amazon service offering and client base.
-
Hero Digital Acquires Omnichannel Commerce
January 24, 2023
IT Services
Hero Digital, a customer experience transformation firm, has acquired Omnichannel Commerce, a digital consultancy specializing in Salesforce-powered e-commerce, order, and subscription management. The deal expands Hero Digital’s commerce capabilities and brings industry veteran Rich Lyons on board as a senior advisor to the newly expanded Commerce division.
-
Truecaller Acquires CallHero
January 13, 2022
Software
Truecaller has agreed to acquire Israeli startup CallHero to integrate CallHero's AI-based call assistant technology into Truecaller's product and accelerate expansion in the US market. The deal is valued at USD 4.5 million (USD 2.6M cash, USD 1.9M in newly issued Truecaller shares, plus up to USD 2M contingent consideration).
-
AEA Investors Acquires Hero Digital from CI Capital
November 23, 2021
IT Services
AEA Investors LP's middle-market private equity team has acquired Hero Digital Holdings, LLC from CI Capital Partners. The investment will support Hero Digital's expansion of digital offerings, next-gen technology capabilities, and geographic growth while the existing management team, led by CEO David Kilimnik, remains in place.
-
Klarna Acquires HERO
July 9, 2021
E-Commerce
On 9 July 2021, Klarna acquired HERO, a social shopping platform that connects online shoppers with in-store product experts. The acquisition brings HERO's technology and 100+ employees into Klarna to expand its shopping capabilities and introduce in-store-led, shoppable content to Klarna's global merchant and consumer base.
-
Hero Digital Acquires Bulldog Solutions
July 22, 2019
Marketing & Advertising
Hero Digital acquired Bulldog Solutions, an Austin-based B2B marketing services agency, to centralize and expand its B2B customer experience capabilities in Austin. The deal, supported by Hero Digital's investor CI Capital, will combine Bulldog's team and leadership into Hero Digital's broader CX practice to deepen B2B expertise for enterprise clients.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.