Choice Financial Group Acquires Fonner Insurance Associates

Choice Financial Group Acquires Mountaineer Insurance Services

December 1, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Mountaineer Insurance Services, a five-branch insurance agency based in Beverly, West Virginia. The Mountaineer leadership team will remain in place as Choice expands its geographic footprint into West Virginia; the transaction closed November 1, 2022 and represents Choice's 11th acquisition since partnering with Northlane.

Choice Financial Group Acquires Georgia Pines Agency, LLC

October 18, 2022

Insurance

Choice Financial Group has partnered with Georgia Pines Agency, LLC to expand its insurance platform into Florida, Georgia and California. The transaction (which closed August 1, 2022) adds GPA’s 12 branch locations and ~65 team members to Choice’s PE-backed platform (Choice is backed by Northlane Capital Partners) and represents Choice’s tenth acquisition since teaming with Northlane in October 2021.

Choice Financial Group Acquires Marley Insurance Agency

February 16, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Marley Insurance Agency, a century-old independent agency based in Scottsburg, Indiana. Richie Buchanan will continue to lead Marley post-close as Choice expands its footprint into the greater Louisville market; the deal marks Choice's fourth acquisition since partnering with Northlane in October 2021.

Choice Financial Group Acquires Bernier Insurance Agency

December 15, 2021

Insurance

Choice Financial Group, a PE-backed insurance agency platform, acquired Bernier Insurance Agency of Rochester, New Hampshire, marking Choice's first location in New England. Troy Dillow will remain president of Bernier as the agency leverages Choice's tools and Northlane Capital Partners' support to expand regionally.

Choice Financial Group Acquires Ashley & Associates Insurance Agency

November 30, 2021

Insurance

Choice Financial Group, a portfolio company of Northlane Capital Partners, acquired Norfolk, Virginia-based Ashley & Associates Insurance Agency. The acquisition adds a partner agency to Choice's portfolio to expand its presence in southeastern Virginia and provide Ashley & Associates with Choice's resources, carrier relationships, and technology; Chris Miles has been named President of Ashley & Associates.

Northlane Capital Partners Invests in Choice Financial Group

November 2, 2021

Insurance

Northlane Capital Partners (NCP) has made an investment in Choice Financial Group, a Virginia Beach–based insurance agency, partnering with founder and president Richard Braun. The capital will support Choice’s acquisition-driven growth strategy and add operating resources (including the addition of industry executive Bob Hilb); Madison Capital Funding provided debt financing for the transaction.