Claritas Acquires ArtsAI
September 12, 2023
Claritas, the data-driven marketing leader owned by Carlyle Group, has acquired ArtsAI, an AI-powered ad tech company recognized on the Inc. 5000. The deal integrates ArtsAI’s AI-based attribution, personalization, and optimization capabilities into Claritas’ identity-graph-driven marketing platform to enhance measurement and campaign ROI for brands, agencies and publishers.
- Buyers
- Claritas
- Targets
- ArtsAI
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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