CM Group Acquires Selligent Marketing Cloud

October 2, 2020

CM Group, the Insight Partners–backed family of martech brands, has acquired Selligent Marketing Cloud from HGGC. The acquisition—carried out by CM Group entity Campaign Monitor Europe UK Ltd—adds Selligent’s omnichannel marketing and AI capabilities and strengthens CM Group’s enterprise focus and European coverage.

Buyers
CM Group, Campaign Monitor Europe UK Ltd
Targets
Selligent Marketing Cloud
Sellers
HGGC
Platforms
CM Group
Location
Walloon Brabant, Belgium
Transaction Type
Addon

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