Comvest-backed Gen3 Marketing Acquires OAK Digital

Northern Commerce Acquires Freedom Marketing and Project 3 Consulting

March 4, 2025

Consulting

Northern Commerce, a digital transformation consultancy backed by Beringer Capital, has acquired Freedom Marketing, a Virginia-based digital asset management (DAM) and content supply chain consultancy, and Project 3 Consulting, a Wisconsin-based data and marketing technology consultancy specializing in analytics and customer data platforms (CDP). The add-on acquisitions expand Northern's capabilities across content supply chain, DAM, analytics and CDP implementations and deepen partnerships with technology providers including Adobe, Google, and Tealium as part of a broader North American growth strategy.

Walker Sands Acquires KoMarketing

January 25, 2023

Marketing & Advertising

Walker Sands, a Stone-Goff Partners portfolio company, has acquired KoMarketing, a Boston-based B2B demand generation agency. The deal deepens Walker Sands' top-of-funnel capabilities—including paid digital advertising and SEO—and KoMarketing will operate as KoMarketing, a Walker Sands company reporting into Walker Sands leadership.

Comvest Partners Acquires Gen3 Marketing

March 15, 2021

Marketing & Advertising

Comvest Partners has acquired Gen3 Marketing, a Blue Bell, Pennsylvania-based digital marketing and affiliate marketing agency, from Longshore Capital Partners. Gen3 will become a new platform in Comvest's portfolio to support accelerated growth and capability expansion; terms were not disclosed and financing was provided by Stellus Capital Management and PennantPark Investment Advisers.

Longshore Capital and Gen3 Marketing Acquire Optimus Performance Marketing

January 7, 2021

Marketing & Advertising

Longshore Capital Partners and its portfolio company Gen3 Marketing have acquired Optimus Performance Marketing, a Plymouth-based affiliate marketing agency. The founders of Optimus will join Gen3 in executive roles as the acquisition expands Gen3's geographic footprint across EMEA and APAC and strengthens its global affiliate and performance marketing capabilities.

LaSalle Capital-Backed Gen3 Marketing Acquires AffiliateManager.com

January 1, 2020

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired AffiliateManager.com and its paid-search division, The Performance Company. The deal brings AffiliateManager.com founder Mike Nunez into Gen3 and expands Gen3's affiliate and paid-search capabilities across North America.

LaSalle Capital / Gen3 Marketing Acquire OPM Pros

February 20, 2019

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired Montreal-based affiliate marketing agency OPM Pros. The deal combines two leading North American affiliate marketing teams to expand Gen3's capabilities and client services across the U.S., Canada and Europe as a platform add-on.