Lux Research Acquires MotivBase
April 28, 2022
Lux Research, a Boston-based research and advisory firm focused on sustainable innovation, has acquired Toronto-based MotivBase, a predictive anthropology and analytics company. The acquisition adds MotivBase's natural language processing and big-data driven consumer-insight capabilities to Lux Research's sustainable innovation research platform.
- Buyers
- Lux Research
- Targets
- MotivBase
- Industry
- Data & Analytics
- Location
- Ontario, Canada
- Transaction Type
- Buyout
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