Definian Acquires Incite Analytics
February 25, 2026
Definian announced it has acquired Michigan-based data analytics consultancy Incite Analytics to expand its advanced analytics, artificial intelligence, and workforce intelligence capabilities. The acquisition also expands Definian’s industry footprint into the automotive and mobility sector, with Incite Founder/CEO Matt Griffin joining Definian as Senior Vice President of Insights for AI.
- Buyers
- Definian
- Targets
- Incite Analytics
- Sellers
- Incite Founder and CEO Matt Griffin (will join Definian), Co-owner Rita Brasler (will assume Insights Practice Lead role)
- Platforms
- Industry
- Data & Analytics
- Location
- United States
- Transaction Type
- Buyout
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