Dynata Acquires Ameritest
December 6, 2021
Dynata acquired Ameritest, a brand and advertising research consultancy, to add creative testing capabilities to its advertising solutions and Dynata Platform. The acquisition integrates Ameritest's proprietary creative-testing methodologies with Dynata's first-party data to help clients optimize messaging, audience targeting, and campaign effectiveness.
- Buyers
- Dynata
- Targets
- Ameritest
- Industry
- Marketing & Advertising
- Location
- New Mexico, United States
- Transaction Type
- Buyout
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