Tracked deals
5
5 tracked deals across 2020-2022.
Operating Company
Business Services
Dynata
Shelton, Connecticut, United States
Dynata delivers first-party data and insights to help businesses gain precise insights, activate the right audiences, and confidently measure impact. Serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers globally.
- Focus Areas
- First-party data, Audience activation, Advertising measurement
- Website
- dynata.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
5 buyout
Dynata Acquisition Volume by Year
Last 3 years
Supporting Data
Recent Transactions
-
June 8, 2022
- Buyer
- Dynata
- Target
- Branded Research Inc.
- Industry
- Data & Analytics
- Location
- California, United States
- Type
- Buyout
Dynata has acquired Branded Research Inc., adding the proprietary panel reach and audience-on-demand capabilities of Branded Research to Dynata's first-party data platform. The deal expands Dynata's ability to deliver high-quality, proprietary survey data (Branded Research generates nearly 15 million completed surveys annually) and strengthens its insights, activation and measurement products for brands and agencies.
-
December 13, 2021
- Buyer
- Dynata
- Target
- 0ptimus Analytics
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Type
- Buyout
Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.
-
December 6, 2021
- Buyer
- Dynata
- Target
- Ameritest
- Industry
- Marketing & Advertising
- Location
- New Mexico, United States
- Type
- Buyout
Dynata acquired Ameritest, a brand and advertising research consultancy, to add creative testing capabilities to its advertising solutions and Dynata Platform. The acquisition integrates Ameritest's proprietary creative-testing methodologies with Dynata's first-party data to help clients optimize messaging, audience targeting, and campaign effectiveness.
-
September 16, 2020
- Buyer
- Dynata
- Target
- CrowdLab
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
Dynata, the global first-party data and insights platform, acquired CrowdLab, a digital ethnography solution, to expand its qualitative research capabilities and integrate in-the-moment consumer insights into the Dynata Insights Platform. The acquisition enables Dynata to combine broad quantitative reach with contextual qualitative customer moments to provide deeper, action-oriented insights for brands and agencies.
-
August 11, 2020
- Buyer
- Dynata
- Target
- Sharpr
- Industry
- Data & Analytics
- Location
- Utah, United States
- Type
- Buyout
Dynata has acquired Sharpr, an AI-powered knowledge management and content syndication platform, and will integrate Sharpr’s capabilities into the Dynata Insights Platform to enable better discovery, sharing and publishing of research across organizations. The acquisition expands Dynata’s data and insights offering by adding market and competitive intelligence, searchable insight repositories and custom publishing tools to its platform.
Related Acquisition Pages
Data & Analytics Buyers & Acquisitions
4 tracked deals by Dynata.
Marketing & Advertising Buyers & Acquisitions
1 tracked deal by Dynata.
Acquisitions in California
1 tracked deal by Dynata.
Acquisitions in New Mexico
1 tracked deal by Dynata.
Acquisitions in Utah
1 tracked deal by Dynata.
Acquisitions in Virginia
1 tracked deal by Dynata.
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