Aditude Acquires Hashtag Labs
September 4, 2024
Aditude, a programmatic advertising platform, has acquired Hashtag Labs (HTL), an ad tech provider of enterprise-level UI and automation systems for publishers. The acquisition integrates HTL’s configurable SaaS products and services into Aditude’s platform to offer publishers a unified solution for programmatic monetization and analytics while bringing the full HTL team into Aditude.
- Buyers
- Aditude
- Targets
- Hashtag Labs
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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