Firelight Capital Partners Acquires Fromm International
January 3, 2024
Firelight Capital Partners has acquired Fromm International, the century-old maker of hair tools and accessories (brands include Fromm Pro, The Hair Edit and Diane). The Simon-Johnson family sold the business but will retain a minority stake; Firelight named Martin L. Okner CEO and plans to use the company as its platform investment in the beauty sector to accelerate retail distribution and pursue growth and M&A.
- Buyers
- Firelight Capital Partners
- Targets
- Fromm International
- Sellers
- Simon-Johnson family, Julie Simon Johnson, Kevin Johnson
- Industry
- Consumer Products
- Location
- Illinois, United States
- Transaction Type
- Buyout
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