Eco Lips Acquires Simply Soothing (Bug Soother)
April 5, 2021
Eco Lips, the organic lip care company, has acquired Simply Soothing, the maker of the Bug Soother natural insect repellent line. The purchase brings the Bug Soother brand and its assortment (repellent, bite soother, candles) into Eco Lips' portfolio and expands the company's retail and international distribution footprint.
- Buyers
- Eco Lips
- Targets
- Simply Soothing
- Sellers
- Freda Sojka (Founder / CEO of Simply Soothing)
- Industry
- Consumer Products
- Location
- Iowa, United States
- Transaction Type
- Buyout
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