GOcxm Acquires Apex (AI-Powered Customer Decision Insights)
February 3, 2026
GOcxm has acquired Apex, an AI research platform that applies behavioral science and CX insights to understand customer decisions and identify issues across the customer journey. The undisclosed deal is intended to integrate Apex’s decision-focused analytics into GOcxm’s customer experience management offerings to deliver more granular, actionable intelligence for targeted CX improvements.
- Buyers
- GOcxm
- Targets
- Apex
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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