Hightouch Acquires Workbase

April 19, 2022

Hightouch has acquired workflow-automation startup Workbase to add proactive, formula-based workflow automation to its Data Activation Platform. The acquisition brings Workbase’s team and technology into Hightouch to expand product capabilities for revenue, sales, and marketing operations use cases, particularly for product-led growth workflows.

Buyers
Hightouch
Targets
Workbase
Industry
Software
Location
California, United States
Transaction Type
Buyout

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