Operating Company Software

Hightouch

San Francisco, California, United States

Hightouch is an agentic marketing platform powered by a composable customer data platform (composable CDP), helping marketers and teams activate customer data from warehouses into tools and destinations for end-to-end campaigns.

Focus Areas
Data activation, Reverse ETL, Composable CDP
Website
hightouch.com

Tracked deals

4

4 tracked deals across 2022-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

4 buyout

Hightouch Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Hightouch. 2 2022 1 2023 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Hightouch Acquires Strata
    October 9, 2026
    Buyer
    Hightouch
    Target
    Strata
    Industry
    Cloud & SaaS
    Location
    Massachusetts, United States
    Type
    Buyout

    Hightouch acquired Strata, an AI platform that creates and maintains no-code connections between marketing tools. The acquisition expands Hightouch’s integration capabilities and gives its marketing AI agents access to more customer data; Strata CEO Kelsey Mullaney will join Hightouch to help lead revenue programs and go-to-market strategy.

  • Hightouch Acquires HeadsUp
    November 16, 2023
    Buyer
    Hightouch
    Target
    HeadsUp
    Industry
    AI & Machine Learning
    Location
    California, United States
    Type
    Buyout

    Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.

  • Hightouch Acquires London-based Knowledge Management Startup Whatis
    July 26, 2022
    Buyer
    Hightouch
    Target
    Whatis
    Industry
    Cloud & SaaS
    Location
    England, United Kingdom
    Type
    Buyout

    Hightouch has acquired London-based knowledge management startup Whatis to integrate Whatis’ warehouse-centric knowledge and data sharing capabilities into Hightouch’s Data Activation platform and expand its presence in Europe. Terms were not disclosed; Whatis co-founders Hugo Darwood and Mitchell Friedman will join Hightouch as part of the deal.

  • Hightouch Acquires Workbase
    April 19, 2022
    Buyer
    Hightouch
    Target
    Workbase
    Industry
    Software
    Location
    California, United States
    Type
    Buyout

    Hightouch has acquired workflow-automation startup Workbase to add proactive, formula-based workflow automation to its Data Activation Platform. The acquisition brings Workbase’s team and technology into Hightouch to expand product capabilities for revenue, sales, and marketing operations use cases, particularly for product-led growth workflows.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 2 tracked deals by Hightouch. AI & Machine Learning Buyers & Acquisitions 1 tracked deal by Hightouch. Software Buyers & Acquisitions 1 tracked deal by Hightouch. Acquisitions in California 2 tracked deals by Hightouch. Acquisitions in Massachusetts 1 tracked deal by Hightouch.

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