Hightouch Acquires Strata
October 9, 2026
Hightouch acquired Strata, an AI platform that creates and maintains no-code connections between marketing tools. The acquisition expands Hightouch’s integration capabilities and gives its marketing AI agents access to more customer data; Strata CEO Kelsey Mullaney will join Hightouch to help lead revenue programs and go-to-market strategy.
- Buyers
- Hightouch
- Targets
- Strata
- Industry
- Cloud & SaaS
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Infosys to Acquire Stratus to Accelerate AI-Led Transformation
March 28, 2026
IT Services
Infosys announced a definitive agreement to acquire Stratus, a U.S.-based technology solutions provider focused on property and casualty insurance. The deal is intended to strengthen Infosys’ AI-driven digital transformation capabilities by combining Infosys’ cloud and AI platforms with Stratus’ Guidewire InsuranceSuite services and insurance domain expertise.
-
Supreme Group Acquires BioStrata
August 21, 2024
Marketing & Advertising
Trinity Hunt-backed Supreme Group has acquired BioStrata, a Cambridge-based life science marketing and public relations agency. The add-on expands Supreme Group's life-science marketing and communications platform, broadening its UK and European footprint while keeping BioStrata's leadership and brand intact.
-
Hightouch Acquires HeadsUp
November 16, 2023
AI & Machine Learning
Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.
-
BlueAlly Acquires Strata Consulting
August 2, 2023
IT Services
BlueAlly Technology Solutions, a Source Capital portfolio company, has acquired Strata Consulting, a San Francisco Bay Area consulting firm specializing in security, compliance, DevOps and AWS cloud services. The add-on deal expands BlueAlly's capabilities in security, compliance and cloud engineering and integrates Strata's consulting and managed-services expertise into BlueAlly's national IT services platform.
-
GoodSuite Acquires Strata IT
September 14, 2022
IT Services
GoodSuite has acquired Strata IT, a Los Angeles–based provider of enterprise-level managed IT services. The deal expands GoodSuite’s managed IT capabilities (help desk, onsite, cybersecurity, disaster recovery, cloud migration, VoIP) and broadens its customer base and regional reach in Southern California.
-
Hightouch Acquires Workbase
April 19, 2022
Software
Hightouch has acquired workflow-automation startup Workbase to add proactive, formula-based workflow automation to its Data Activation Platform. The acquisition brings Workbase’s team and technology into Hightouch to expand product capabilities for revenue, sales, and marketing operations use cases, particularly for product-led growth workflows.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.