Hightouch Acquires London-based Knowledge Management Startup Whatis
July 26, 2022
Hightouch has acquired London-based knowledge management startup Whatis to integrate Whatis’ warehouse-centric knowledge and data sharing capabilities into Hightouch’s Data Activation platform and expand its presence in Europe. Terms were not disclosed; Whatis co-founders Hugo Darwood and Mitchell Friedman will join Hightouch as part of the deal.
- Buyers
- Hightouch
- Targets
- Whatis
- Industry
- Cloud & SaaS
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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