HRB Brands Acquires Mass‑Market Personal Care Brands from Helen of Troy
June 8, 2021
HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.
- Buyers
- HRB Brands LLC, Tengram Capital Partners
- Targets
- Helen of Troy mass‑market personal care business
- Sellers
- Helen of Troy Limited
- Platforms
- HRB Brands LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
Henkel Acquires Not Your Mother's Hair Care Brand
March 9, 2026
Consumer Products
Henkel AG & Co. KGaA completed its acquisition of the U.S. hair care and styling brand Not Your Mother's (NYM), strengthening its presence in the North American consumer hair market. Henkel said the deal follows its strategy to expand its Consumer Brands portfolio through value-creating mergers and acquisitions, with NYM complementing its existing hair care lineup.
-
Kontoor Brands Acquires Helly Hansen
June 2, 2025
Consumer Products
Kontoor Brands, Inc. has completed its acquisition of global outdoor and workwear brand Helly Hansen from Canadian Tire Corporation, Limited. The deal expands Kontoor's portfolio and is expected to be accretive to revenue, adjusted EPS and cash flow in fiscal 2025 while driving greater category, channel and geographic diversification.
-
Helen of Troy Completes Acquisition of Olive & June
December 16, 2024
Consumer Products
Helen of Troy Limited (NASDAQ: HELE) completed its previously announced acquisition of Olive & June, LLC, a DIY nail care brand. The deal adds a high-margin beauty consumables business to Helen of Troy’s portfolio and is intended to be immediately accretive to key financial metrics.
-
HatchBeauty Brands Acquires Duncan Cosmetics from Duncan Enterprises
November 3, 2020
Consumer Products
HatchBeauty Brands, a Los Angeles-based beauty and wellness incubator, has acquired the Duncan Cosmetics brand portfolio (Lique, Tattoo Junkie, Remi Rose and BE Beauty Essentials) from Duncan Enterprises. The deal transfers mass‑market beauty brands that currently retail at Target, Kohl's, Urban Outfitters and Dollar Tree to HatchBeauty, expanding its owned‑brand portfolio and retail distribution reach.
-
Tengram Capital Partners Acquires High Ridge Brands' Haircare and Skin Cleansing Assets
April 2, 2020
Consumer Products
Tengram Capital Partners, with investment/partner support from Hilco Global, closed the acquisition of the haircare and skin cleansing business of High Ridge Brands Co., creating a new platform investment focused on consumer personal care. The deal transfers iconic brands such as Zest, Alberto VO5, Coast and White Rain to Tengram, which plans to reinvest in the business, strengthen supply-chain relationships and pursue growth and brand repositioning.
-
Helen of Troy Completes Acquisition of Drybar Products
January 23, 2020
Consumer Products
Helen of Troy Limited completed the acquisition of Drybar Products LLC for approximately $255 million in cash. The transaction transfers the Drybar consumer products business to Helen of Troy while the Drybar salon business (Drybar Holdings LLC) retains a worldwide license to continue operating salons and selling the products in those locations.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.