Henkel Acquires Not Your Mother's Hair Care Brand
March 9, 2026
Henkel AG & Co. KGaA completed its acquisition of the U.S. hair care and styling brand Not Your Mother's (NYM), strengthening its presence in the North American consumer hair market. Henkel said the deal follows its strategy to expand its Consumer Brands portfolio through value-creating mergers and acquisitions, with NYM complementing its existing hair care lineup.
- Buyers
- Henkel AG & Co. KGaA
- Targets
- Not Your Mother's (Not Your Mother's Haircare/NYM)
- Sellers
- Main Post Partners, DeMert Brands
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Buyout
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