"I and love and you" Acquires Made by Nacho

March 17, 2026

"I and love and you" announced it is acquiring Made by Nacho, a culinary-led premium cat food company co-founded by Bobby Flay and Elly Truesdell. The combined business will strengthen the brands’ positions in the premium cat category and expand product portfolios and distribution. "I and love and you" will welcome Flay as Chief Culinary Officer, investor, and board member.

Buyers
"I and love and you"
Targets
Made by Nacho
Sellers
Bobby Flay
Location
Colorado, United States
Transaction Type
Buyout

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