New Heritage Capital Invests in Carnegie Dartlet

Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

February 15, 2024

Education

Shamrock Capital has acquired Carnegie Dartlet Holdings, LLC, a Westford, Massachusetts–based higher education enrollment marketing and strategy firm. The investment represents an exit for New Heritage Capital; Carnegie — with ~390 employees and more than 750 higher-education clients — will partner with Shamrock to pursue further organic and inorganic growth and expand its enrollment-marketing capabilities.

Carnegie Dartlet Acquires mStoner

October 7, 2021

Marketing & Advertising

Carnegie Dartlet LLC, a New Heritage Capital portfolio company, acquired mStoner, a higher-education web design and technology firm, in October 2021. The deal adds web design, CMS and technology capabilities to Carnegie’s higher-education marketing and enrollment services as an add-on to its platform.

New Heritage Capital Invests in DeWinter Group

March 9, 2020

Staffing & HR

New Heritage Capital, a Boston-based private equity firm, made a platform investment in Northern California-based DeWinter Group, a provider of temporary and permanent staffing solutions focused on finance, accounting and information technology. The deal was structured using Heritage's Private IPO solution, providing liquidity and growth capital while leaving operating control with the reinvesting owners to accelerate the company's future growth.

Carnegie Acquires CLARUS Corporation

March 21, 2023

Education

Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

New Heritage Capital Makes Majority Investment in Brilliant

September 19, 2024

Marketing & Advertising

New Heritage Capital has made a majority investment in Brilliant, a San Francisco–based provider of corporate gifting and branded merchandise, using its Private IPO structure to provide liquidity and growth capital while leaving operating control with Brilliant's management. Terms were not disclosed; the capital will be used to accelerate Brilliant's growth and scale its technology-enabled gifting and global fulfillment capabilities.

Carnegie Acquires the National Small College Enrollment Conference (NSCEC)

January 26, 2023

Education

Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.