Carnegie Acquires the National Small College Enrollment Conference (NSCEC)

Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

February 15, 2024

Education

Shamrock Capital has acquired Carnegie Dartlet Holdings, LLC, a Westford, Massachusetts–based higher education enrollment marketing and strategy firm. The investment represents an exit for New Heritage Capital; Carnegie — with ~390 employees and more than 750 higher-education clients — will partner with Shamrock to pursue further organic and inorganic growth and expand its enrollment-marketing capabilities.

Carnegie Acquires CLARUS Corporation

March 21, 2023

Education

Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

Carnegie Acquires Fire Engine RED's Student Search Service

December 14, 2023

Education

Carnegie (Carnegie Dartlet LLC), a New Heritage Capital–backed higher education enrollment marketing firm, has acquired Fire Engine RED's Student Search service and team. The acquisition expands Carnegie’s Student Search capabilities—enabling service for both Slate and non-Slate CRM clients—and brings additional talent and strategic enrollment search capabilities into Carnegie’s platform as an add-on to its existing services.

New Heritage Capital Invests in Carnegie Dartlet

October 13, 2020

Marketing & Advertising

Boston-based private equity firm New Heritage Capital made a growth investment in Massachusetts-based Carnegie Dartlet, a provider of digital marketing, lead generation and research services to higher education institutions. The transaction provides liquidity and financial flexibility to the company while leaving operating control with the reinvesting founders to accelerate future growth.

Carnegie Acquires Maguire Associates

July 11, 2022

Education

Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

Carnegie Acquires Credo

February 2, 2025

Education

Carnegie has acquired Credo, a national higher education consulting firm known for presidential strategy, institutional planning, and student success programs. The acquisition expands Carnegie's service offering by integrating Credo's advisory capabilities and performance-based student success programs with Carnegie's branding, enrollment, and digital marketing solutions.