Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

New Heritage Capital Invests in Carnegie Dartlet

October 13, 2020

Marketing & Advertising

Boston-based private equity firm New Heritage Capital made a growth investment in Massachusetts-based Carnegie Dartlet, a provider of digital marketing, lead generation and research services to higher education institutions. The transaction provides liquidity and financial flexibility to the company while leaving operating control with the reinvesting founders to accelerate future growth.

Carnegie Dartlet Acquires mStoner

October 7, 2021

Marketing & Advertising

Carnegie Dartlet LLC, a New Heritage Capital portfolio company, acquired mStoner, a higher-education web design and technology firm, in October 2021. The deal adds web design, CMS and technology capabilities to Carnegie’s higher-education marketing and enrollment services as an add-on to its platform.

Carnegie Acquires CLARUS Corporation

March 21, 2023

Education

Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

Carnegie Acquires the National Small College Enrollment Conference (NSCEC)

January 26, 2023

Education

Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.

Carnegie Acquires Maguire Associates

July 11, 2022

Education

Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

Carnegie Acquires Fire Engine RED's Student Search Service

December 14, 2023

Education

Carnegie (Carnegie Dartlet LLC), a New Heritage Capital–backed higher education enrollment marketing firm, has acquired Fire Engine RED's Student Search service and team. The acquisition expands Carnegie’s Student Search capabilities—enabling service for both Slate and non-Slate CRM clients—and brings additional talent and strategic enrollment search capabilities into Carnegie’s platform as an add-on to its existing services.