Carnegie Acquires CLARUS Corporation

Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

February 15, 2024

Education

Shamrock Capital has acquired Carnegie Dartlet Holdings, LLC, a Westford, Massachusetts–based higher education enrollment marketing and strategy firm. The investment represents an exit for New Heritage Capital; Carnegie — with ~390 employees and more than 750 higher-education clients — will partner with Shamrock to pursue further organic and inorganic growth and expand its enrollment-marketing capabilities.

Carnegie Acquires Maguire Associates

July 11, 2022

Education

Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

Carnegie Acquires Credo

February 2, 2025

Education

Carnegie has acquired Credo, a national higher education consulting firm known for presidential strategy, institutional planning, and student success programs. The acquisition expands Carnegie's service offering by integrating Credo's advisory capabilities and performance-based student success programs with Carnegie's branding, enrollment, and digital marketing solutions.

Marlin Equity Partners Acquires Clarus Commerce

July 8, 2019

Marketing & Advertising

Marlin Equity Partners has completed the acquisition of Clarus Commerce, a provider of premium subscription loyalty programs and a technology platform for retailers. The transaction was made alongside Clarus management with minority investment from Norwest Venture Partners; Marlin said it will support product investment, partnerships and accelerated growth.

New Heritage Capital Invests in Carnegie Dartlet

October 13, 2020

Marketing & Advertising

Boston-based private equity firm New Heritage Capital made a growth investment in Massachusetts-based Carnegie Dartlet, a provider of digital marketing, lead generation and research services to higher education institutions. The transaction provides liquidity and financial flexibility to the company while leaving operating control with the reinvesting founders to accelerate future growth.

Carnegie Acquires the National Small College Enrollment Conference (NSCEC)

January 26, 2023

Education

Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.