Carnegie Acquires Fire Engine RED's Student Search Service

Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

February 15, 2024

Education

Shamrock Capital has acquired Carnegie Dartlet Holdings, LLC, a Westford, Massachusetts–based higher education enrollment marketing and strategy firm. The investment represents an exit for New Heritage Capital; Carnegie — with ~390 employees and more than 750 higher-education clients — will partner with Shamrock to pursue further organic and inorganic growth and expand its enrollment-marketing capabilities.

Carnegie Acquires Maguire Associates

July 11, 2022

Education

Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

Carnegie Acquires Credo

February 2, 2025

Education

Carnegie has acquired Credo, a national higher education consulting firm known for presidential strategy, institutional planning, and student success programs. The acquisition expands Carnegie's service offering by integrating Credo's advisory capabilities and performance-based student success programs with Carnegie's branding, enrollment, and digital marketing solutions.

Carnegie Acquires the National Small College Enrollment Conference (NSCEC)

January 26, 2023

Education

Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.

Carnegie Acquires CLARUS Corporation

March 21, 2023

Education

Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

Carnegie Dartlet Acquires mStoner

October 7, 2021

Marketing & Advertising

Carnegie Dartlet LLC, a New Heritage Capital portfolio company, acquired mStoner, a higher-education web design and technology firm, in October 2021. The deal adds web design, CMS and technology capabilities to Carnegie’s higher-education marketing and enrollment services as an add-on to its platform.