Integrity Marketing Group Acquires Star Benefit Associates

Integrity Marketing Group Acquires Western Marketing Associates

March 22, 2022

Insurance

Integrity Marketing Group, a Dallas-based distributor of life and health insurance and insurtech provider, has acquired Western Marketing Associates Corporation, an independent marketing organization (IMO) headquartered in Missouri Valley, Iowa. The deal will connect Western Marketing's network of more than 18,000 agents to Integrity's proprietary insurtech platform and shared services to accelerate growth and expand product and technology capabilities; financial terms were not disclosed.

Integrity Marketing Group Acquires Global Premier Benefits

February 8, 2022

Insurance

Integrity Marketing Group acquired Global Premier Benefits, an independent marketing organization (IMO) headquartered in Owings Mills, Maryland. The deal gives Global Premier Benefits access to Integrity’s technology, CRM and shared services to accelerate scale and expand agent resources; financial terms were not disclosed.

Integrity Marketing Group Acquires Southern Insurance Group

August 18, 2020

Insurance

Integrity Marketing Group, the Dallas-based distributor of life and health insurance products, has acquired Southern Insurance Group, a Tennessee-based field marketing organization specializing in Medicare Advantage. Southern Insurance's leadership team (the Gilliam family) will become owners in Integrity; financial terms were not disclosed.

Integrity Marketing Group Acquires Compass Group Insurance

September 13, 2022

Insurance

Integrity Marketing Group acquired Compass Group Insurance, an independent marketing organization focused on the senior Medicare market. Compass founder Nestor Sala will become a Managing Partner at Integrity as the company taps Integrity’s technology, marketing and shared services to scale Compass’ agent distribution and product offerings.

Integrity Marketing Group Acquires Consolidated Marketing Group

May 2, 2023

Insurance

Integrity Marketing Group has acquired Consolidated Marketing Group (CMG), an independent Medicare-focused marketing organization led by Steve Ruth, to bring CMG onto Integrity's insurtech platform and support national growth. Financial terms were not disclosed; the deal gives CMG access to Integrity's technology, shared services and marketing resources to expand its agent distribution and footprint across the U.S.

Integrity Marketing Group Acquires American Business

August 16, 2022

Insurance

Integrity Marketing Group acquired American Business, a New York–based life insurance agency serving high-net-worth clients. The deal brings American Business into Integrity's partner network to leverage Integrity's technology, product development and centralized services to scale distribution and enhance offerings for affluent clients.