Kantar Acquires Numerator from Vista Equity Partners
April 19, 2021
Kantar has acquired Chicago-based Numerator from Vista Equity Partners, combining Numerator's tech-driven consumer panel and data capabilities with Kantar's global shopper insights. The deal expands Kantar's presence in the U.S. and Canada and enhances its data and analytics offerings to CPG, retail and advertising clients; Bain Capital and WPP have further committed investment in Kantar as part of the transaction backdrop.
- Buyers
- Kantar, Bain Capital, WPP
- Targets
- Numerator
- Sellers
- Vista Equity Partners
- Industry
- Data & Analytics
- Location
- Illinois, United States
- Transaction Type
- Buyout
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