L'OCCITANE Group Acquires Dr. Vranjes Firenze

January 4, 2024

The L'OCCITANE Group has agreed to acquire Italian luxury home fragrance brand Dr. Vranjes Firenze, expanding its portfolio of premium beauty and fragrance brands. The deal, expected to complete by the end of Q1 2024, brings Dr. Vranjes' in‑house production, R&D and retail footprint (28 mono-brand stores and 650 points of sale across ~75 countries) into L'OCCITANE's global platform.

Buyers
L'OCCITANE Group
Targets
Dr. Vranjes Firenze
Sellers
Paolo Vranjes
Location
Tuscany, Italy
Transaction Type
Buyout

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