LIN Media Acquires Majority Ownership in HYFN
April 4, 2013
LIN Media (LIN TV Corp.) acquired a majority ownership position in HYFN, a full-service digital agency specializing in social, mobile and web marketing. The acquisition expands LIN Media’s digital media portfolio and gives LIN access to HYFN’s proprietary social media management platform and creative/engineering capabilities to offer integrated digital marketing solutions to advertisers.
- Buyers
- LIN Media (LIN TV Corp.)
- Targets
- HYFN
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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