Lux Research Acquires MotivBase

Base Acquires Laudable

March 3, 2025

Cloud & SaaS

Base announced it will acquire Laudable to strengthen its AI-driven customer-led growth platform. The deal expands Base’s ability to analyze customer interactions—such as recorded conversations—to identify sentiment, advocates, and engagement patterns that improve retention and customer lifecycle outcomes.

Perceptyx Acquires Humu

August 2, 2023

Cloud & SaaS

Perceptyx has acquired Humu, the behavioral-science startup co-founded by Laszlo Bock, to integrate Humu's library of behavior 'nudges' into Perceptyx’s AI-powered employee listening and manager effectiveness platform. The acquisition aims to close the gap between employee insights and action by delivering personalized, science-based nudges to managers and employees within the Perceptyx platform.

Vi Labs Acquires Motus Consumer Insights

December 12, 2022

Marketing & Advertising

Vi Labs has acquired Motus Consumer Insights to combine Motus's member-acquisition analytics, site selection, and marketing BI capabilities with Vi's AI-powered member engagement and retention platform. The deal creates an end-to-end solution for digital health enterprises to identify high-value prospects, optimize site selection, and drive engagement and lifetime value.

BetterUp Acquires Motive and Impraise

September 17, 2021

AI & Machine Learning

BetterUp acquired two technology companies—Motive, an emotion AI firm, and Impraise, a performance and people‑management software provider—to enhance its AI-driven coaching platform and expand its European presence. The acquisitions broaden BetterUp’s product capabilities in emotion and people analytics and add an Amsterdam outpost to support EMEA growth.

Atos Acquires Motiv ICT Security

December 16, 2020

Cybersecurity

Atos has reached an agreement to acquire Motiv ICT Security, the largest independent Managed Security Services provider in the Netherlands. The acquisition brings Motiv’s 180+ cybersecurity experts and sovereign SOC capabilities to Atos, strengthening its threat detection and response offerings and expanding its footprint in the Netherlands and Northern Europe.

Proxy Acquires Motiv

April 27, 2020

Consumer Products

Proxy, a digital-identity startup, has acquired Motiv, the maker of the Motiv smart ring, in a strategic deal to bring biometric wearable technology and digital identity signals together. The acquisition transfers Motiv's technology portfolio and patents to Proxy and retains most Motiv employees, enabling Proxy to accelerate its wearables roadmap and add touchless ring-based access for enterprise customers.