Moa Capital and Direct Capital Acquire Wet & Forget
August 19, 2023
Moa Capital has invested in Wet & Forget alongside New Zealand private equity firm Direct Capital, with Westpac providing senior debt financing for the acquisition. Wet & Forget is a New Zealand–founded consumer cleaning and homecare brand with significant U.S. sales and retail distribution through Amazon, Costco, Lowe’s, Home Depot and Walmart; the investors plan to support the company’s continued growth and international expansion.
- Buyers
- Moa Capital, Direct Capital
- Targets
- Wet & Forget
- Industry
- Consumer Products
- Location
- Auckland, New Zealand
- Transaction Type
- Buyout
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