Mubadala Capital Acquires TruFood Manufacturing from AUA Private Equity

ETİ Gıda acquires TRUBAR for $173 million

February 6, 2026

Food & Beverage

TRUBAR, a plant-based protein bar brand, completed its acquisition by ETİ Gıda, with ETİ Gıda acquiring 100% of TRUBAR for $173 million in cash (no earn-out). The deal is intended to scale TRUBAR further across North America while accelerating international expansion, with TRUBAR’s founder, leadership team, and employees remaining in place.

TruFood Manufacturing Combines with Bar Bakers; Manna Tree Invests Alongside Mubadala Capital

May 3, 2024

Food & Beverage

TruFood Manufacturing, a Mubadala Capital portfolio company, has completed a combination with Bar Bakers, a Los Alamitos, California-based contract manufacturer of nutrition and protein bars. Manna Tree has invested alongside Mubadala Capital to support the combined business, which will be led by TruFood CEO Michael Buick and is positioned to expand west coast manufacturing capacity and broaden product capabilities.

Simply Better Brands Acquires TRU Brands (TRUBAR)

August 19, 2021

Food & Beverage

Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.

TruFood Manufacturing Acquires Simply Natural Foods

July 31, 2020

Food & Beverage

AOG, LLC d/b/a TruFood Manufacturing, backed by AUA Private Equity Partners, has acquired Simply Natural Foods, a contract manufacturer of nutrition bars and confectionery. Simply Natural Foods will operate as TruFood going forward; the company is headquartered in Commack, New York and has approximately 200 employees. Financial terms were not disclosed.

AUA-backed Gourmet Culinary Holdings Acquires Gourmet Foods

July 31, 2019

Food & Beverage

AUA Private Equity Partners, through its portfolio company Gourmet Culinary Holdings, has acquired Gourmet Foods, Inc., a family-owned manufacturer and distributor of specialty prepared foods serving airline, hospitality, restaurant, catering, retail and corporate campus customers. The deal is the third add-on for the Gourmet Culinary Holdings platform as AUA seeks to expand national footprint and product offerings while partnering with the existing management team.

AUA Private Equity Acquires Assets of TruFood Mfg.

June 19, 2019

Food & Beverage

AUA Private Equity Partners has acquired the assets of TruFood Mfg., Inc. (AOG, LLC d/b/a TruFood Manufacturing), a Pittsburgh-based contract manufacturer of nutrition and snack bars. AUA said it will provide capital, operational support and new executive leadership to expand TruFood's product development, R&D and customer service capabilities as part of its food manufacturing portfolio.