Stagwell Acquires LEADERS and InfluencerMarketing.AI
July 24, 2024
Stagwell has acquired Tel Aviv-based influencer marketing agency LEADERS and its AI-powered SaaS platform InfluencerMarketing.AI (IMAI), integrating them into the Stagwell Marketing Cloud’s PRophet Comms Tech Suite. The deal expands Stagwell’s influencer, social commerce and AI capabilities and establishes a presence in Israel and the broader Middle East; approximately 50 employees from LEADERS and IMAI join Stagwell.
- Buyers
- Stagwell
- Targets
- LEADERS, InfluencerMarketing.AI (IMAI)
- Industry
- Marketing & Advertising
- Location
- Tel Aviv District, Israel
- Transaction Type
- Buyout
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