New Era Cap Acquires '47

August 8, 2024

New Era Cap, a portfolio company backed by ACON Investments, has agreed to acquire '47, the Boston-founded premium sports lifestyle and headwear brand. The combined company — with the two brands continuing to operate independently from Buffalo, New York and Westwood, Massachusetts — is expected to generate roughly $2 billion in annual revenue and will pursue expanded international distribution and licensing opportunities.

Buyers
New Era Cap, LLC
Targets
'47
Location
Massachusetts, United States
Transaction Type
Buyout

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