Nickelytics Acquires TRUCKADS to Expand Truck-side OOH Advertising
August 23, 2024
Nickelytics, a venture-backed out-of-home (OOH) advertising platform, has acquired TRUCKADS, a 25+ year provider of truck-side advertising and fleet graphic services. The deal enhances Nickelytics' mobile OOH capabilities and extends its reach into fleet-based large-format advertising, combining TRUCKADS' fleet network and creative capabilities with Nickelytics' data-driven advertising technology.
- Buyers
- Nickelytics
- Targets
- TRUCKADS
- Industry
- Marketing & Advertising
- Location
- Virginia, United States
- Transaction Type
- Buyout
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