NIKE, Inc. Acquires RTFKT

December 13, 2021

NIKE, Inc. announced the acquisition of RTFKT, a metaverse-born brand that creates virtual sneakers, NFTs and digital collectibles. Terms were not disclosed; Nike said it will invest in the RTFKT brand to expand its digital capabilities and serve creators at the intersection of sport, gaming, culture and digital products.

Buyers
NIKE, Inc.
Targets
RTFKT
Location
United Kingdom
Transaction Type
Buyout

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