PDI Acquires Koupon
December 7, 2021
Professional Datasolutions, Inc. (PDI) has acquired Koupon, a digital promotions provider that helps CPG brands and convenience retailers deploy targeted offers. The deal expands PDI's Offer Network scale and capabilities—adding Koupon's experience delivering billions of offers and strengthening PDI's shopper engagement and age-verification functionality for age-restricted brands.
- Buyers
- PDI (Professional Datasolutions, Inc.)
- Targets
- Koupon
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
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