Personalized Story Group Acquires Hooray Heroes

PSG Leads $125M Growth Investment in HeroDevs

July 26, 2025

Cybersecurity

HeroDevs raised $125 million in a strategic growth investment led by PSG with participation from existing investor Album. The funding will be used to expand HeroDevs' Never-Ending Support solutions and includes a $20 million commitment to an Open Source Sustainability Fund to support end-of-life open-source projects.

Penguin Random House Acquires Wonderbly

June 4, 2025

Media & Entertainment

Penguin Random House has acquired Wonderbly, the London-based leader in personalized gift books. Wonderbly will operate independently within Penguin Random House under its existing leadership, with the acquisition intended to accelerate growth, expand reach and leverage Wonderbly's direct-to-consumer personalization capabilities.

AEA Investors Acquires Huge and Combines It with Hero Digital

December 5, 2024

Marketing & Advertising

AEA Investors has acquired digital experience and design firm Huge from Interpublic Group (IPG) and will combine Huge with AEA portfolio company Hero Digital to form a larger independent experience transformation business. The strategic combination aims to expand capabilities, scale global reach, and deliver enhanced AI-driven and data-led digital experiences for enterprise clients.

HPS Investment Partners Acquires Majority Stake in SGS & Co

May 1, 2023

Marketing & Advertising

HPS Investment Partners has completed a transaction to acquire a majority equity stake in SGS & Co, a global provider of technology-enabled brand design, digital marketing, and packaging artwork services. The deal restructures SGS's capital structure with substantial debt reduction and positions the company to accelerate investments in technology, automation, and service expansion.

Klarna Acquires HERO

July 9, 2021

E-Commerce

On 9 July 2021, Klarna acquired HERO, a social shopping platform that connects online shoppers with in-store product experts. The acquisition brings HERO's technology and 100+ employees into Klarna to expand its shopping capabilities and introduce in-store-led, shoppable content to Klarna's global merchant and consumer base.

People.ai Acquires Hero Research

May 11, 2021

Software

People.ai has acquired Hero Research, a Salesforce-focused sales productivity app, and launched a new embedded Salesforce experience that brings People.ai insights natively into Salesforce. The acquisition lets People.ai deliver a Chrome-based, Google-Sheets-like interface and in-Salesforce tools (relationship maps, deal scorecards, playbooks) to boost rep productivity and Salesforce adoption.