Perwyn Sells Mr Mallo to Versele Family, Management and Chris De Wolf
July 25, 2019
Perwyn has signed a binding agreement to sell Mr Mallo (formerly Confiserie Van Damme) to the entrepreneurial Versele family together with the company management team and investor Chris De Wolf. Mr Mallo is a leading European marshmallow manufacturer headquartered in Wetteren, Belgium, operating three production sites and serving customers in 55 countries; the signing took place on 25 July with completion expected before the end of August.
- Buyers
- Versele family (Carly Versele), Mr Mallo management team, Chris De Wolf
- Targets
- Mr Mallo
- Sellers
- Perwyn
- Industry
- Food & Beverage
- Location
- East Flanders, Belgium
- Transaction Type
- Divestiture
Explore More
Related Acquisitions
-
Perwyn Invests in SoftNext to Support European Expansion
July 22, 2025
Software
Perwyn has joined SoftNext as a strategic investor alongside the company's management team and founding shareholder Groupe Baelen. The investment will support SoftNext's continued inorganic growth and European expansion as the software consolidator—SoftNext employs over 600 people and generates more than €100 million in revenues.
-
Perfetti Van Melle Acquires Mondelēz International's Developed‑Market Gum Business
October 2, 2023
Food & Beverage
Perfetti Van Melle has completed the acquisition of Mondelēz International's developed‑market gum business across the United States, Canada and Europe (excluding Portugal pending Portuguese regulatory approval). The deal transfers brands such as Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubblicious as well as manufacturing facilities in Rockford, Illinois and Skarbimierz, Poland to Perfetti Van Melle, significantly expanding its North American and European footprint.
-
Perwyn Acquires Barfer's Wellfood
December 1, 2021
Food & Beverage
Perwyn has completed the acquisition of a majority stake in Berlin-based raw pet food maker Barfer's Wellfood. The investment will support Barfer's growth as a D2C leader in the premium raw (BARF) pet-food segment and leverage Perwyn's experience in scaling direct-to-consumer businesses.
-
Perwyn and SilverTree Equity Invest in SALESmanago
November 1, 2021
Cloud & SaaS
Perwyn and SilverTree Equity have completed a growth investment in Krakow-headquartered SALESmanago, a SaaS Customer Data Platform and marketing automation provider. The funding will accelerate SALESmanago's international expansion and product development as it targets leadership in the mid-market CDP and marketing automation space.
-
Perwyn Acquires Majority Stake in Miss Group
February 1, 2020
IT Services
Perwyn has acquired a majority position in Miss Group, a Stockholm-headquartered website hosting company founded by Mattias Kaneteg. The investment will support Miss Group's growth and international expansion (Nordics, Spain and the US) and continuation of its M&A strategy while partnering with the existing management team.
-
Perwyn Acquires Isla Délice
July 1, 2019
Food & Beverage
Perwyn private equity funds have acquired Isla Délice, the French market leader in halal meat products, from founders Jean‑Daniel and Frederique Hertzog and financial investor IDI. Perwyn will provide strategic and financial support to accelerate Isla Délice's growth and maintain its leadership in France and Europe; the company employs around 200 people across two facilities.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.