SAP SE Acquires Emarsys from Vector Capital

November 5, 2020

SAP SE has acquired Emarsys, a Vienna-based provider of cloud-based omnichannel marketing and customer engagement software, from Vector Capital. Terms were not disclosed; Vector Capital had been Emarsys' first outside institutional investor since 2015 and helped scale the business globally, including expansion into the U.S.

Buyers
SAP SE
Targets
Emarsys
Sellers
Vector Capital
Location
Vienna, Austria
Transaction Type
Buyout

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