Kargo Acquires Rhombus and Launches Social Canvas
August 26, 2020
Kargo acquired Rhombus, an ad platform built around embedded social content, and rebranded the technology as Social Canvas. The Social Canvas product — a cookieless targeting solution that places ads adjacent to social embeds — will be integrated into Kargo's mobile advertising platform to give publishers a premium monetization placement and advertisers contextual targeting capabilities.
- Buyers
- Kargo
- Targets
- Rhombus (Social Canvas)
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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